Celebrate Culture was inspired by black culture and our history. It has vibrant colors, the traditional red, green, and yellow, because those colors have a strong cultural heritage. And it just speaks volumes to our community. It holds a great sense of pride. I think, with the social unrest that has been going on, this design can have a huge impact. Again, the colors just give that sense of pride and making sure that we see ourselves as positive people instead of what's depicted in the news. It allows the people to see their history and show that joy with those colors and the inspired African tribal pattern that's on there.