This information will be used by the Parade of Hearts for the purposes of providing you access to the functionalities of the Services and, with your consent, to provide personalized recommendations on artists, events, or products available at the event to which the Services relate (the “Event”). The Parade of Hearts may also share this information with third parties, with your consent, for the same purposes.
The Parade of Hearts may also provide information in an aggregate form to sponsors of the Event to which the Services relate, to improve their products and for market study purposes.
The Parade of Hearts may also use Personal Information for the purposes of providing you with information on other products that we believe may be of interest to you; to opt out of this use, please contact The Parade of Hearts as outlined below.
The Parade of Hearts may share your information as described in more detail below.
“Parade of Hearts” refers to the business which owns this website, Parade of Hearts Inc., our Site, or our Service, depending on the context of the usage;
“Service” refers to the services that we provide through our Site or our mobile applications, or any related software;
“Site” refers to our website, theparadeofhearts.com;
“You” refers to you, the person who is entering into this Agreement with the Parade of Hearts.
Identifying Information Collected by Us
USE OF YOUR INFORMATION
We may use your information:
- To enhance or improve your experience using our Site or Service.
- To process transactions.
- To sell, exchange, or transfer to a third party with your consent. You hereby grant us consent to such sale, exchange, and transfer, and agree that we require no further consent to engage in this activity.
- To allow third parties to contact you directly. You hereby grant us consent to allow third parties to contact you directly when you provide us contact information through our Site or Service.
- To send e-mails about our Site, Service or respond to inquiries.
- To send e-mails about the Site, Service and other products, news, or updates for Parade of Hearts, or other businesses, websites, or services owned or operated by us or a third party.
- To send e-mails and text messages about third party products or services.
- Parade of Hearts will never sell, exchange, or transfer your credit card information except as required to process transactions.
ACCESSING, EDITING, AND REMOVING YOUR INFORMATION
Users may in some cases be able to review and edit the personal information they have provided to us on our Site or Service by editing their information through their downloaded application. Although most changes may occur immediately, information may still be stored elsewhere. We take no responsibility for stored information in your cache, or in other devices that may store information, and disclaim all liability of such. In addition, we may, from time to time, retain residual information about you in our backup servers and/or database.
Additionally, we may provide you the ability of opting out of any of our Services or third-party products when you download our application. We may, at our discretion, not require you to register any information and use our product anonymously.
THIRD PARTIES AND PURCHASES
Third Party Websites
The Parade of Hearts and its users, through our Site or Service, may direct you to third party websites or have integrated third party products within our Service. You understand that these third parties may collect information in a way we have no control over. Whether you access third party websites through a link on our Site, or because of using our Service, you acknowledge that you are aware that these third-party websites are not screened for privacy or security issues by us, and you release us from any liability for the conduct of these third-party websites.
The Parade of Hearts allows you to purchase any products or services on our Site or through our Service you will be required to submit payment information to the Parade of Hearts or a third-party payment processor. It is your responsibility to ensure the security of your payment details when making purchases through this third party, and we recommend that you conduct routine credit bureau checks to protect your identity.
THIRD PARTY ACCESS TO YOUR INFORMATION
Although you are entering into an agreement with Parade of Hearts to disclose your information to us, we do use third party individuals and organizations to assist us, including contractors, web hosts, and others.
Throughout the course of your use of the Site or our provision of Services to you, we may delegate our authority to collect, access, use, and disseminate your information. For example, our web host stores the information that you provide us, and we may hire third parties to assist us in maintaining, repairing, improving, or otherwise assisting us with our Site and Services.
Without limiting the generality of the foregoing, you agree that we may share your information with: Google Analytics, Facebook, iTunes, Google Play and all associated Service clients and affiliated client event sponsors for the Parade of Hearts.
You agree that we may disclose your information to a third party where we believe, in good faith, that it is desirable to do so for the purposes of a civil action, criminal investigation, or other legal matter. If we receive a subpoena affecting your privacy, we may elect to notify you to give you an opportunity to file a motion to quash the subpoena, or we may attempt to quash it ourselves, but we are not obligated to do either. We may also proactively report you and release your information without receiving any request to third parties where we believe that it is proper to do so for legal reasons, such as instances where we believe your publications violate any law of the United States or any other country having jurisdiction over us, our Site, Services, or our Terms of Service. You release us from any damages that may arise from or relate to the release of your information to a request from law enforcement agencies or private litigants. We may release your information under the conditions listed in this paragraph whether it is to individuals or entities in the State of Missouri, the rest of the United States, or elsewhere.
COMMERCIAL AND NON-COMMERCIAL COMMUNICATIONS
We may take certain measures to enhance the security of our Site and Services, including using SSL Certificates and PCI DSS-compliant hosting. However, we make no representations as to the security or privacy of your information. It is in our interest to keep our website secure, but we recommend that you use anti-virus software, routine credit checks, firewalls, and other precautions to protect yourself from security and privacy threats.
YOUR CALIFORNIA PRIVACY RIGHTS
If you have any questions regarding your ability to opt out of any of these provisions, please contact us here.