The "Heart of Hope" represents hope to children and families battling cancer. Bright, primary colors provide a sense of positive energy. Viewers are greeted by hands forming a heart; representing love, kindness and above all, H-O-P-E. The rays serve a dual purpose with the color scheme, representing not only movement, but the hope heroes and angels (childhood cancer survivors and angels) that make up the Braden's Hope community. On the reverse side of the heart, viewers will find the impactful and powerful message, "Deliver Hope". The yellow childhood cancer awareness ribbon is incorporated to create awareness and hope for those impacted by childhood cancer.